To do list

Self initiated
Art Direction & creative

A T-shirt was designed for a group of friends heading to the French Alps for a New Year’s trip. Playful checklist of both absurd and very real moments. It’s an old project, but still one of my favorites.

The upper fabric layer, attached with heat-activated adhesive, could be easily peeled away from the t-shirt. This allowed the wearer to gradually cut off pieces of the fabric and mark completed steps with a marker.

As the checklist progressed, the bottle would slowly “empty” turning the graphic into a living record of the trip.