1th Grrrade
class
Pedigree
Art Direction & creative
To solve a universal conflict between kids who beg for dogs and their parents, Pedigree launched a unique program. Its aim was to help kids prove to their parents that they are ready to have a dog.
The project took Cannes Lion in Media category.
The project consists of both online and offline parts. Five weeks of classes for children in a Moscow school have been transformed into a short documentary film, depicting the challenges and victories encountered by the children.
Selected Works
What pets talk aboutWhiskas&Pedigree
1th Grrrrade classPedigree
Truly MineWhiskas&Pedigree
TotemTotem
The bookPersonal project
Fine Bagels BrandingFine Bagels
Reniyat brandingReniyat
To do listPersonal project
Goethe-InstituteGoethe Institut
SnickersAd campaign
Resting Bitch FaceOrbit
ShebaAd campaign
Time Spot brandingTime Spot